The west end of Downtown Greenville will soon see new life and energy in the form of a unique hotel concept. Development pioneers out of Charlotte, Beauxwright, selected Equip Studio to lead the design effort of this eccentric hotel. What originally began as a condominium development quickly took a turn after engaging Wintergreen Hospitality and Marriott Tribute Portfolio to help plan and execute the project. The community can now expect this exciting project to bring roughly 80,000 sf. of restaurant/retail space, globally-inspired lodging, gathering spaces, and communal lounge spaces, all with the classic southern charm we love.

The hotel will feature seven (7) different suite layouts across two floors designed to accommodate a variety of group sizes. One of the most unique and exciting pieces of this development is the eclectic blend of East-Indian pattern, texture, and color infused into a modern take on historical Greenville mill architecture. Some families will be pleased to find the addition of “toe-to-toe” style rooms designed to allow larger families to book one room. Additionally, guests will appreciate the experimental concept of communal marketspaces and lounges on each floor for quick bites and a more intimate lounging experience.

Aside from bringing a new lodging option to Greenville’s ever-growing visitor population, this project is also expected to provide locals with a variety of opportunities for dining, lounging, and gathering throughout the week. Equip has worked closely with interior designer, Jenny Bucovek & Co., to create a unique design concept. One of the main interior features is an inviting and engaging sunken lounge space on the ground floor, complete with cafe; perfect for remote working or casual business meetings. Similarly, guests can make their way to the fourth floor to find rooftop dining, a medium-sized event space for corporate events or weddings, and a rooftop terrace overlooking the Greenville skyline. In addition to activating this end of downtown, this project will provide a variety of new jobs to the area. The activation to this vacant lot is a welcome addition in this neighborhood at the crown of Greenville’s downtown, paving the way for more exciting development opportunities on the West End in the coming years.